Forbes

Small Toymaker – Whose Business Was Blown Up By Tariffs – Fights Back

May 15, 2025

(Forbes)—David Levi began designing an educational electronic musical toy kit in 2020. Initially, he made batches of a few hundred at a time and sold them on Amazon. As sales grew, he rented a workshop and small warehouse in Charlottesville, Virginia, bought some light production machines, and hired his first worker. Because of the lag between buying components and selling his products, his family agreed to loan him money to help with cash flow.

He ploughed all the money earned back into the business until last year, when he finally started to take a salary for himself. This year, “I was just starting to get to the payoff zone, where all the investment that I put in of my own money, and all the money I could have been making from a corporate job, was paying off. Now everything’s really slowed down because of the tariffs,” Mr. Levi exclaimed…

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