Generations of Trade Under Threat: How Tariffs and Import Bans Are Disrupting an American Food Business
For generations, Gellert Global Group has helped bring food from around the world to American tables.
The family-run business, headquartered in Elizabeth, New Jersey, connects farmers, food producers and suppliers around the globe with American grocery stores, restaurants, hotels and manufacturers. Its business depends on longstanding relationships—and the ability to move products reliably across international borders.
Now, the administration’s decision to impose steep tariffs and outright bans on certain Canadian imports threatens those relationships, increases costs and disrupts the supply chains that American businesses and consumers depend on.
“Our customers are personal friends. Our employees are personal friends. People we buy from are personal friends.” — George G. Gellert, Chairman of the Board, Gellert Global Group
Gellert Global Group traces its roots to 1945, when Leon Rubin and Herbert Moeller founded Atalanta Corporation as an importer of Polish food products. What began as one family business has grown into a network of food-importing and distribution companies serving customers across the United States.
Today, the group sources more than 4,000 unique food items from more than 60 countries, supplying retailers, distributors, foodservice chains, hotels, cruise lines and food manufacturers.
Its products include specialty cheeses, fruits and vegetables, nuts, seafood and other ingredients used throughout the American food industry. Many consumers encounter Gellert’s products without ever knowing the family business that helped bring them to market.
Behind those products are American workers, farmers, truckers, warehouse operators, retailers and restaurant owners who depend on the international supply chains that companies like Gellert have spent generations building.
Built on Long-Term Relationships, Not Just Imports
The Gellert family remains closely involved in the business, with family members serving in leadership roles across the organization, including Co-Chief Executive Officer Thomas Gellert and Co-Chief Executive Officer Andrew Gellert.
The family has built its business around a principle passed down through generations: suppliers are partners, not simply vendors, and lasting relationships are essential to providing quality products to American customers.
Gellert Global Group works with suppliers across more than 1,000 approved manufacturing sites worldwide to bring a diverse range of food products to market. Its food safety and quality assurance team oversees standards across that global supply base.
But Gellert’s global business is not simply about bringing foreign products into America. It also helps American producers reach customers across our borders. And nowhere is that relationship more apparent than in its trade with Canada.
Consider what happens to milk produced by dairy farmers in upstate New York. One of Gellert’s businesses exports that American milk to Canada, where it is made into specialty cheese. The finished cheese then crosses the border again, returning to the United States to help meet demand for products that American producers do not supply in sufficient quantities.
The American farmer has a customer. The Canadian cheese producer has a supplier. American distributors, restaurants, retailers and consumers receive a product they want. And an American family business helps make the entire process possible.
What might appear on paper to be a simple import from Canada is actually the final step in a supply chain that began on an American farm. Disrupting that trade can hurt American businesses on both sides of the border.
How Tariffs and Import Bans Threaten Gellert’s Business
The administration has invoked Section 338 of the Tariff Act of 1930 to impose additional tariffs of 50 percent on certain Canadian products and prohibit the importation of others altogether. These measures threaten American businesses like Gellert that depend on cross-border trade.
- Higher costs for American importers: The tariffs are paid by American importers, not the Canadian government. For Gellert, those additional costs put pressure on pricing, margins and the customers it serves.
- Import bans that disrupt established supply chains: Unlike a tariff, which increases the cost of importing a product, an outright ban can prevent a business from importing the product at all. For companies that have invested years developing supplier relationships, an import ban can cut off access to products on which their American customers depend.
- Retaliation that harms American exporters: Gellert’s businesses also export American products. Canadian retaliatory measures create additional risks for that side of its operations, threatening sales and long-established trading relationships.
- Uncertainty for American businesses and consumers: Tariffs, import bans and retaliatory measures complicate inventory decisions, supplier contracts, pricing and long-term investments. Those effects can ripple through food manufacturers, distributors, retailers, restaurants and ultimately American consumers.
For Gellert, these are not abstract trade disputes. They threaten relationships built over generations, disrupt business decisions made months or years in advance, and create uncertainty for the American companies and workers that depend on its products.
Why Gellert Global Group Is Challenging the Administration’s Use of Section 338
Represented by the Liberty Justice Center, Gellert Global Group is challenging the administration’s use of Section 338 because the Constitution gives Congress—not the president—the power to impose tariffs and regulate foreign commerce.
The lawsuit argues that Section 338—a provision of the Tariff Act of 1930 directed at foreign discrimination against U.S. commerce—is not an all-purpose tool for imposing sweeping tariffs or import restrictions whenever a trade dispute arises.
The case is not about whether tariffs are good or bad trade policy. It is about who has the constitutional authority to impose them—and whether the president can invoke a nearly century-old statute to impose tariffs and import bans beyond the limits Congress established.
For three generations, Gellert Global Group has built a business connecting American farmers, food producers and consumers with markets around the world. Its lawsuit seeks to protect those relationships and uphold a fundamental constitutional principle: The president must operate within the limits of the authority Congress has given him.