Vugo v. City of Chicago

Chicago's ban on advertisements in and on ridesharing vehicles – but not in or on taxis and other vehicles – violates drivers' and advertisers' constitutional rights to free speech and equal protection.

Vugo is a Midwest-based tech startup that allows drivers for ridesharing services such as Uber and Lyft to make extra money by displaying advertising and other media on tablet devices in their vehicles.

Vugo has seen success in Los Angeles, San Francisco, and Minneapolis – but not in Chicago. That’s because the City of Chicago has banned commercial advertising in and on ridesharing vehicles — even though it doesn’t ban ads in or on taxis or ordinary passenger vehicles – effectively making Vugo’s service illegal.

Chicago’s advertising ban has also affected Chicago resident Patricia Page. She received a citation for violating the advertising ban because she used her car — which had decals advertising her face-painting business on the side and back — to drive part-time for Uber.

The Liberty Justice Center is representing Vugo, Patricia, and other rideshare drivers in a federal lawsuit challenging Chicago’s ban on commercial advertising in and on ridesharing vehicles for violating their constitutional rights to free speech and equal protection under the law.

Our Team

The lead attorney for Vugo, Inc. v. City of Chicago is Jeffrey Schwab. For more information, or to arrange an interview with Jeffrey about the case, contact Diana Rickert at 773-809-4403 or by email at media@libertyjusticecenter.org.